If your sales language hasn’t changed in the last decade, your strategy and tactics are from long ago.
How B2B Sales Language Has Evolved and Why It’s Costing You Deals If You Don’t Adapt
Related Post
Why Strategic Outcomes Matter More Than Features in B2B Sales
Buyers no longer care about your features—they care about the future outcomes you can help them create.
A Web Accessibility Checklist to Make Your Content 100% Compliant
When creating any website, you want everyone who visits to fully experience it, no matter their abilities. That’s where the Web Accessibility Guidelines (WCAG) come...
How to Add a Parallax Scrolling Effect to Your Website [Examples]
You may have come across a website where, when you scroll, the background moves slower than the foreground elements, creating an almost cinematic depth. This...
20 Best WYSIWYG HTML Editors for 2025
A WYSIWYG editor — short for “What You See Is What You Get” editor — is a major asset when building or making changes to...
The Death of Solution Selling (and What Replaces It)
Why Prescriptive Sales Wins: From Solution Selling to Strategic Outcomes Clients don’t buy solutions—they buy results. A sales approach that positions your product or service...
Discovery Is Not What You Think It Is
Most salespeople treat discovery like an interrogation. The only thing missing is the light over the contact’s head and the duct tape holding them to...